Primos Rack N Roll

Revolution

PORTFOLIO

3/6/20237 min lesen

Design Brief

Project Goal: We are tasked with designing the top handle part and bottom case for the Primos Rack-N-Roll, a deer hunting rattling device that excels in replicating the sounds of mature bucks fighting. The core sound production components of the device, including tuned nodes, have already been designed for optimal sound replication. Our focus is on enhancing the device's usability, durability, and aesthetics.

The Ultimate Deer Hunting Rattling Device

It's designed to mimic the sound of two mature bucks fighting, making it a valuable tool for deer hunting. The ability to rattle with one hand while keeping your weapon ready is undoubtedly a useful feature for hunters.

Target Audience

1. Experienced Deer Hunters: This group comprises seasoned deer hunters who are familiar with various hunting techniques and are looking for advanced tools to improve their hunting success. They appreciate products that offer realism and reliability in replicating deer sounds during hunts.

2. Novice Deer Hunters: Novice hunters who are new to deer hunting or rattling techniques can benefit from the Primos Rack-N-Roll. It offers a user-friendly design that helps beginners produce authentic deer calls, making it an appealing choice for those looking to improve their hunting skills.

3. Outdoor Enthusiasts: Beyond dedicated deer hunters, outdoor enthusiasts who enjoy wildlife observation and wildlife photography may also be interested in the Primos Rack-N-Roll. Its realistic deer sounds can be used to attract deer for observation and photography, providing an added layer of engagement in outdoor activities.

Key Competitors

Primos faced competition in this market from several key players, here are some key competitors to Primos:

1. Knight & Hale: Knight & Hale is a well-known brand in the hunting industry, offering a range of deer calls and rattling devices designed to attract deer.

2. Flextone: Flextone is recognized for its innovative game calls, including deer calls, that incorporate flexible materials to produce more natural and realistic sounds.

3. Primos Hunting (Other Products): Primos itself is a major player in the hunting equipment market, offering various game calls, hunting blinds, and other accessories. The Primos Buck Roar, for example, is another popular deer call product from the same company.

4. M.A.D. Calls (Mojo Outdoors): Mojo Outdoors manufactures M.A.D. (Mojo Acoustics Decoy) game calls, which include deer calls and rattling devices designed to mimic the sounds of deer.

5. Quaker Boy: Quaker Boy is known for its hunting calls, including deer calls and rattling systems, that aim to produce realistic sounds for attracting game.

It's important to analyze the specific features, pricing, and customer reviews of these competitors to understand how Primos Rack-N-Roll compares in the market. By leveraging these insights, you can strategically design and market your product to excel in areas where competitors may be lacking, effectively carving out a strong position in the market.

Product Features

The design facilitates effortless one-handed operation, allowing hunters to maintain readiness with their primary equipment while rattling. Built for durability, the bottom case withstands the rigors of outdoor environments, ensuring the device's longevity. The ergonomic handle and seamless integration with existing components ensure user-friendly operation, while the product's aesthetic considerations, portability, and versatility make it a valuable asset for hunters pursuing various deer species.

3D CAD Design

We used SolidWorks for designing the Rack-N-Roll! SolidWorks is a powerful and widely used CAD software in various industries, including product design and engineering. It provides a range of tools and features for 3D modeling and product design, making it suitable for creating complex designs like hunting equipment.

Product Prototyping

In the journey of developing the Rack-N-Roll, extensive prototyping efforts were made, involving 3D printing and CNC machining. However, the real challenge lay in finding the right manufacturer. Achieving the desired sound quality was paramount, and it wasn't a simple task. This process required careful selection based on factors like experience, expertise, and quality control measures. Clear communication with the chosen manufacturer became essential to ensure the product matched our vision for high-quality sound replication.

Final Production Model

Upon completing the entire design process, including 3D drawings, prototyping, and receiving the client's final approval, we move forward to the crucial phase of creating the Final Production Model. This stage involves collaborating with carefully selected manufacturers who possess the expertise and precision needed for tooling. The choice of manufacturer is pivotal, as they employ high-quality tools and advanced techniques to ensure the production process meets the highest standards.

By partnering with reputable manufacturers, we proactively address any potential production issues, detecting and rectifying them at an early stage. This commitment to quality control guarantees that the final product adheres to the exact design specifications and offers the level of excellence that both we and our clients expect. Through meticulous attention to detail and a collaborative approach, we ensure that the journey from concept to the Final Production Model is characterized by precision, quality, and successful execution.

Sales & Distribution

Following the successful creation of the Final Production Model, the next phase involves global distribution. Indeed, distributing a well-designed, high-quality product worldwide becomes an advantageous endeavor. Vendors and distributors are naturally inclined to embrace products that possess superior design and quality attributes, as these factors significantly enhance the overall appeal and value of the product.

The reputation of a meticulously designed and top-quality product speaks for itself, facilitating the distribution process. Vendors are more enthusiastic about showcasing and selling products that resonate with consumers' preferences, ensuring customer satisfaction and repeat business. The combination of exceptional design, quality, and functionality creates a competitive edge that appeals to a broad range of markets and regions.

Ultimately, the collaborative efforts invested in crafting an outstanding product, from concept to distribution, culminate in a global journey marked by efficiency, customer satisfaction, and a favorable market reception.

Product In Use

With a firm grip on the ergonomic handle, the device unleashes the authentic sounds of battling bucks, drawing curious deer closer. Its one-handed operation allows hunters to maintain readiness, ensuring every moment counts in the quest for that elusive trophy buck.

Where Can You Buy

You can purchase the Primos Proof Cam in over 100 countries, including Denmark, New Zealand, UAE, and Azerbaijan.

1. Amazon

2. Outdoority

3. Sportsmans

4. Walmart

3D Printing

We opted to 3D print the entire assembly during our prototyping phase, recognizing that the surface finish might not match that of molded plastic parts. The 3D-printed model primarily served visual purposes, allowing us to assess design and aesthetics. This iterative approach, combining 3D printing for rapid development and later transitioning to molded parts for a smoother finish, proved to be an effective strategy in the development of the Rack-N-Roll.

The components of the Rack-N-Roll are produced using injection molding, a manufacturing process where liquid plastic is injected into a mold to shape the plastic parts. In this process, ejector pins are employed to assist in the removal of the molded part from the mold, ensuring a smooth and efficient production cycle.

Pre Manufacturing

This process applies not only to the Rack-N-Roll but to all our product development. After finalizing our design, we sent it to the factory for a thorough check. This step is crucial and part of our standard practice. The factory review resulted in a report with red-highlighted areas, showing spots where the mold might encounter problems during production. We took this feedback seriously, making necessary design adjustments to ensure a smoother manufacturing process. This back-and-forth might have occurred several times, highlighting our commitment to delivering top-quality products. Our approach, focusing on design excellence and practical manufacturability, is consistent across all our product development efforts, guaranteeing high-quality results for our customers.

Finishing enhances a product's appearance, functionality, and durability, making it not only visually appealing but also capable of withstanding the demands of its intended use. Finishing encompasses a diverse array of processes, each tailored to the material and purpose, but they all share a common goal: to ensure that the end result is a product that meets or exceeds expectations, both in terms of aesthetics and performance.